Resepsi Pengguna Instagram terhadap Ayat Al-Qur'an dalam Konten @barengquran: Kajian Living Qur'an Digital

Irnawati Irnawati; Yedi Kuswandi; Asep Abdul Muhyi

Authors

Irnawati Irnawati UIN Sunan Gunung Djati Bandung Author
Yedi Kuswandi UIN Sunan Gunung Djati Bandung Author
Asep Abdul Muhyi UIN Sunan Gunung Djati Bandung Author

Keywords:

@barengquran, digital Living Qur'an, Instagram, netnography, Qur'anic reception.

Abstract

The rise of digital technology has transformed how Muslims interact with the Qur'an, shifting engagement from formal religious spaces to social media platforms such as Instagram. This study investigates the @barengquran account, which has over one million followers and presents Qur'anic verses through a motivational-reflective approach tied to contemporary life issues, a distinctive character not yet specifically studied in the digital Living Qur'an literature that has predominantly examined the thematic-exegetical account @QuranReview. This study aims to (1) describe and analyze the forms of Qur'anic verse presentation in @barengquran's motivational content, and (2) describe and analyze the patterns of Instagram users' reception of those verses. Using a netnographic method with a qualitative descriptive-interpretive approach, data were collected through non-participant observation and digital documentation of ten selected carousel posts along with twenty-five user comments. Analysis employed the Living Qur'an framework, Rafiq's Qur'anic reception typology (exegetical, aesthetic, functional, lucrative, and mixed), and Al-Banna and Hilmi's three reception layers (cognitive, affective, behavioral). The study found that (1) Qur'anic verses are presented in a visual-affective manner through consistent carousel formats with dark backgrounds, contrasting typography, and poetic-reflective language linking verses to themes of relationships, spirituality, burnout, and overthinking; and (2) user reception is dominated by functional typology (64%) and the affective layer (52%), while exegetical reception and the cognitive layer increase significantly in content with provocative theological visuals, with audiences actively discussing and correcting one another's understanding, and lucrative reception was entirely absent, unlike findings on @QuranReview. These findings affirm that the Qur'an in @barengquran's ecosystem functions both performatively and informatively in a balanced manner, depending on the thematic and visual character of the content, and that this character can moderate reception type even within a single account.

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